Need
Schneider Electric needed to simplify its high-end technology so different audiences would see it as valuable.
Solutions
Print Ad: Making the new technology aligned with what doctors do in the hospital, made it more understandable and valuable to hospital security experts.
Digital Banner Ad: Focusing on several benefits helped to make this ad effective.
Direct Mail: Showing all the ways that energy would become more efficient sold the product.
Graphic: Showing a full complex system in an easy-to-read way.
Brochure Cover: Tugging at the heartstrings when thinking about protecting children made people want to read this brochure.