Need
Nonprofit private school, School One, in Providence, RI, needed to connect with their audience of supporters in order to raise funds.
Solutions
Annual Appeal: Interviewing a successful student brought out the achievements of the school and tugged at the heartstrings of the school’s audience, convincing them to open their wallets to help more students.
Social Media: Two examples of social media artwork encouraged people to give during 401Gives.
First Example: Just as clay rises when our students work with it, your donation helps us make sure that every School One student has access to more art classes than most schools. Help us to keep Art Rising!
Second Example: Students exposed to creativity in all subjects become better problem solvers and will do good in the world. Join us in supporting our next generation of creatives.
Donor Letter: This letter used my newness to the Development Director position to encourage giving.
Emails: To help the Board of Directors ask for donations, I wrote a series of emails and social media posts they could use to reach out to friends, colleagues, and family.
